AI-Powered Track & Trace

Kill the check call.

Built for the 17,000 brokerages enterprise tools won't price for. Sub-50 headcount, AscendTMS or McLeod shops, owner-operator economics. We automate check-calls, catch exceptions, and update shippers without per-seat fees.

3xFaster Check-Calls2 minSetup$0To Start
FreightFlow360 Dashboard
LIVE
AI Activity Loglive
just nowGPSAF-10042 passing Memphis, TN — on schedule
2m agoAIETA slip on AF-10038 — shipper notified automatically
4m agoSMSDriver replied on AF-10041: "2 hours out, no issues"
142 check-calls automated today↑ 23 exceptions caught
12,000 loads processed across 47 brokerages this month

Who this is for

The 17,000 sub-50 brokerages, not the 150 enterprises.

Enterprise tools price for top-150 brokers with six-figure implementation budgets. We don't. If that describes you, another solution is a better fit.

Built for
  • Sub-50 headcount brokerages
  • AscendTMS or McLeod shops
  • Flat-rate procurement, not RFP-driven
  • Owner-operator economics
Not built for
  • ×$100M+ gross revenue brokers
  • ×Custom enterprise stacks
  • ×Dedicated implementation budgets
  • ×Per-seat license negotiations
How It Works

Four Steps. Five Minutes. Zero Touch After That.

Connect your inbox. Everything else is automatic.

01

Ingest

Connect your email. FreightFlow360 reads rate confirmations and dispatch sheets, extracting load details automatically. No data entry.

GmailOutlookAny TMS
02

Track

GPS monitoring starts automatically. When GPS goes stale, AI voice calls the driver. No manual check-calls.

GPSAI VoiceSMS
03

Detect

Exceptions are caught the moment they happen — late pickups, ETA slips, stalled loads, detention risk. Shippers are notified before they ask.

ETA SlipLate PickupDetention
04

Communicate

Branded milestone emails, exception alerts, and daily digests go to your shippers automatically. Your name, your brand, zero effort.

EmailTracking PagePOD

One Day. Two Outcomes.

Same day. Same loads. Completely different result.

Without FreightFlow360

6:00 AM — Dispatcher starts calling carriers for location updates
8:30 AM — 3 carriers haven't responded. Still calling.
10:00 AM — Shipper calls asking "Where's my freight?"
11:30 AM — Discover a load is 4 hours late. No one knew.
2:00 PM — Emergency rebooking. Margin gone.
5:00 PM — Still catching up on check-calls from this morning.
Result: 18% margin loss, burned-out team

With FreightFlow360

6:00 AM — AI already completed overnight check-calls automatically
8:30 AM — All 47 loads tracked. 3 exceptions flagged and shippers notified.
10:00 AM — Shipper received proactive update 2 hours ago.
11:30 AM — Late load was caught at 2 AM. Carrier swap done by 6 AM.
2:00 PM — Team focused on booking. AI handles tracking.
5:00 PM — Dashboard shows 94% on-time. Zero shipper complaints.
Result: 94% on-time, team books 30% more loads
Pricing

Start Free. Scale as You Grow.

No contracts. No setup fees. Cancel anytime.

All plans include a 14-day free trial of paid features.

Free

$0/mo

25 loads/month

Try everything. No credit card required.

  • GPS tracking
  • AI check-calls
  • Exception detection
  • Shipper tracking page
  • Email ingestion (1 inbox)
  • Basic dashboard
  • FF360-branded emails
  • Community support
Try Free — No Card Needed
Most Popular

Starter

$299/mo

300 loads + $1.50 overage

For 3-5 person shops ready to automate.

  • Everything in Free
  • White-label branding
  • Check-call automation
  • Detention tracking
  • FMCSA carrier data
  • Facility scorecards
  • AI quoting
  • Email support
Start Free Trial

Pro

$749/mo

1,500 loads + $1.00 overage

For 10-25 person brokerages scaling fast.

  • Everything in Starter
  • Carrier scorecards
  • Lane rate analytics
  • Predictive ETAs
  • AI voice calls
  • Unlimited inboxes
  • Custom exception rules
  • Priority support
Get Pro

Scale

$1,999/mo

5,000 loads + $0.75 overage

For 30+ person operations with API needs.

  • Everything in Pro
  • REST API access
  • TMS integrations
  • SSO / SAML
  • Team management
  • SLA guarantees
  • Dedicated CSM
  • Phone support
Get Scale
vs. the competition

How we compare

Every prospect asks: "how is this different from Parade or my TMS?" Here's an honest answer — no spin.

FeatureFreightFlow360Parade*Tai TMS*

Works on top of your existing TMS

Connects to your inbox — no TMS switch, no IT project.

~

No per-seat fees

One flat monthly price based on load volume, not headcount.

Priced for small brokerages (<50 employees)

Plans start free; paid tiers scale with load volume, not team size.

~

Automated check-calls (GPS → SMS → AI voice)

Full escalation chain runs without broker action after setup.

~~

* Competitor information is based on publicly available pricing pages, product documentation, and customer reviews as of April 2026. Parade and Tai TMS are independent products; all trademarks belong to their respective owners. FreightFlow360 has no affiliation with either company. Partial (~) indicates the feature exists in some plans or with limitations.

FAQ

Common Questions

No. FreightFlow360 connects to your email inbox (Gmail or Outlook) and reads load confirmations automatically. It works alongside any TMS — Tai, Rose Rocket, Aljex, McLeod, or whatever you use. No API keys, no IT department.

You get 25 loads per month, completely free, forever. That includes GPS tracking, AI check-calls, exception detection, and shipper notifications. The only limit is load volume and FF360 branding on shipper emails.

Every AI action is logged in the activity feed. You can see exactly what was parsed, what calls were made, and what notifications went out. Exception detection uses configurable thresholds — you control the sensitivity.

When GPS goes stale and SMS gets no response, FreightFlow360 calls the driver with an AI agent that asks for location and ETA. The call is transcribed, parsed, and the load is updated automatically. Calls are recorded for compliance.

Yes. On paid plans, you can white-label everything — your brand name, your colors, your domain. Shippers see branded tracking pages and emails that look like they came from you, not from us.

Carrier performance (on-time rate, communication score, exception frequency) is aggregated anonymously across all FF360 brokerages. This means a carrier's reliability score improves with data volume — something no individual broker can build alone.

No per-seat fees
No annual lock-in
Full feature access at every paid tier
No TMS swap required. Live in 5 minutes.

Stop Chasing Loads. Start Watching Them.

Connect your email. Let AI handle the check-calls, detect the exceptions, and keep your shippers informed. Free for your first 25 loads, every month.

Sign Up Free

Want a walkthrough? Book a 30-min call