Freight Visibility Software
Real-time tracking, automated check-calls, exception detection, and branded shipper tracking pages — built for brokers doing 50–500 loads/month. Free to start.
Enterprise visibility platforms (FourKites, project44, Descartes) cost $2,000–15,000/month and require months of implementation. Small brokers are stuck with manual tracking — calling carriers, texting drivers, and guessing ETAs. FreightFlow360 closes the gap.
$5K+/mo
Enterprise platforms
Manual
Most small brokers
$0–149
FreightFlow360
Four visibility features that enterprise platforms charge thousands for.
Real-time carrier location via MacroPoint integration. Map view with GPS breadcrumb trail showing the complete route history. ETAs calculated from actual speed and route data.
GPS pings + SMS + AI voice calls = no gaps in visibility. Even carriers without ELDs or GPS sharing get tracked through automated driver communication.
Give every shipper a live tracking link with real-time map, ETA countdown, and milestone timeline. "Tracked by FreightFlow360" on free tier; full white-label on Pro.
Late pickups, off-route deviations, stalled trucks, ETA slips, tracking gaps, detention risk — all detected in under 3 minutes and communicated to broker and shipper automatically.
| Feature | Enterprise Platforms | FreightFlow360 |
|---|---|---|
| Monthly Price | $5,000–15,000 | $0–149 |
| Setup Time | 3–6 months | 2 minutes |
| GPS Tracking | ✓ | ✓ (MacroPoint) |
| Automated Check-Calls | ✕ | ✓ (GPS + SMS + AI Voice) |
| Exception Detection | Basic geofence alerts | AI-powered, <3 min |
| Shipper Tracking Portal | ✓ (extra cost) | ✓ (included, branded) |
| Proactive Shipper Emails | Limited | ✓ (automated milestones) |
| Minimum Commitment | Annual contract | No contract |
| Best For | 1,000+ loads/month | 50–500 loads/month |
Passive visibility shows you a dot on a map. FreightFlow360 acts on the data.
TRIGGER
GPS shows truck 2 hours behind schedule
AUTOMATED ACTION
AI recalculates ETA, sends proactive delay notification to shipper with new arrival window, logs exception for carrier scorecard.
TRIGGER
Carrier hasn't updated location in 90 minutes
AUTOMATED ACTION
System sends automated SMS. No reply in 5 min? AI places voice call to driver. Still no response? Broker alert fires instantly.
TRIGGER
Truck arrives at delivery facility
AUTOMATED ACTION
Milestone email sent to shipper automatically: "Your shipment has arrived at destination." Tracking page updates in real-time.
95%+
Tracking Coverage
<3 min
Exception Detection
$0
To Get Started
Freight visibility software gives brokers and shippers real-time tracking of shipments in transit. It shows carrier location, estimated arrival times, and alerts for delays or exceptions. FreightFlow360 adds automated check-calls and proactive shipper notifications on top of standard visibility.
FourKites and project44 are enterprise platforms built for shippers with 50,000+ loads. FreightFlow360 is built for brokers doing 50-500 loads/month. Same GPS networks, fraction of the cost, 5-minute setup, and automated check-calls that enterprise platforms don't offer.
MacroPoint (Descartes) is our primary GPS data source, but it's not required. FreightFlow360 automatically falls back to SMS and AI voice check-calls when GPS isn't available. Multi-channel tracking means higher coverage than GPS-only tools.
A branded tracking page with real-time map, carrier location, ETA countdown, milestone timeline (pickup, in-transit, delivery), and exception notifications. Free tier shows "Tracked by FreightFlow360" branding; Starter and above are white-labeled with your logo and colors.
Yes. The Starter tier ($299/month) and above include white-labeling — your logo, your brand colors, your domain. Shippers see your brand, not ours. The free tier includes "Tracked by FreightFlow360" attribution.
Many small carriers don't have ELDs or GPS tracking set up. FreightFlow360 handles this with a multi-channel cascade: if GPS data isn't available, it sends automated SMS check-ins to the driver. If SMS goes unanswered, it places an AI voice call. No driver app download required.
Real-time visibility, automated check-calls, and proactive shipper notifications. Free to start.